MY CV
Professional Experience
December 2021 - Present
NATIONAL LACROSSE LEAGUE
FEATURES WRITER/LEAD HIGHLIGHT PRODUCER – LOS ANGELES
Pitch story ideas, conduct research, interview subjects and compose articles for league owned web platform NLL.com, with a journalistic emphasis on sports business and behind-the-scenes reporting.
Real-time game footage editor and social media liaison for 15-team North American professional sports league. Produce highlight packages, montages and viral content throughout the regular, post and offseason, proficiently delivering first-to-market coverage to growing NLL fanbase.
Function in a leadership role during the league’s coverage of its highest profile games, notably the NLL’s conference and league finals. Provide mentorship and instruction to newly hired employees in areas of video production fundamentals, editorial judgement, time management and communication.
February 2010 – December 2021
IFOLLOSPORTS.COM
COPY EDITOR/LEAD WRITER – LOS ANGELES
Directed every aspect of content development and editorial schedule for behind the scenes/lifestyle sports website editing and fact-checking approximately 3,000 articles, personally researching and composing more than 2,000 narratives, amid capturing and editing more than 1,000 original videos and photos.
Regularly pitched iFolloSports.com content and inside information to outside media platforms resulting in coverage from the TMZ television program, NFL Network programming, TMZ.com, NFL.com, USA Today, Boston Globe, Minneapolis Star Tribune, Newark Star-Ledger, Business Insider and several other media outlets.
February 2014 – December 2021
IFOLLOSPORTS.COM OWNER/CEO – LOS ANGELES
Administered day-to-day operations, marketing, finance, accounting, legal and payroll. Managed six-member cross-functional team of freelance contributors, SEO specialists, developers and other support staff. Deployed diversified revenue generation strategies, cultivated brand collaboration/partnerships with multiple affiliate marketing, paid content, SEO tool providers and hosting venues.
Served as lead product owner, identifying and rolling out new site features, orchestrating ongoing re-design/modifications, continually enhancing functionality, speed, navigation, security, optimization and client/user experience.
January 2009 - February 2010
EXAMINER.COM (FREELANCE)
POLITICAL WRITER – LOS ANGELES
Authored 50 topical political articles and blog entries for regionally focused national website, generating nearly 16,000 page views. Developed story concepts, undertook research, crafted content and created headlines for all entries.